Staying connected with your customers
MARKETING
Build stronger customer relationships, remain visible and encourage more people to return to your business through professionally planned, written and managed email marketing campaigns.
What our email marketing service offers
Professional email copywriting
We create engaging, professionally written emails that reflect your business, tone of voice and objectives. Whether you are sharing company news, promoting a service or launching a new offer, every email is written with a clear purpose.
Mailchimp design and management
We can format, build and schedule your emails through Mailchimp, creating clear and attractive campaigns that work across desktop and mobile devices. Depending on your package, we can also support audience management and segmentation.
Campaign planning and scheduling
Consistency is essential when building an engaged email audience. We create a monthly content plan, prepare your campaigns in advance and schedule each email to reach your subscribers at the right time.
Reporting and campaign improvement
We review key email performance data, including open rates, clicks and audience engagement. Our reporting helps identify which topics and approaches resonate with your subscribers and where future campaigns can be improved.
Email marketing packages
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£234+VAT per month
Stay present with simple, consistent communication.
Includes:
Two custom-written email newsletters per month
Mailchimp layout, formatting and scheduling
Monthly content plan
Basic performance summary
One round of revisions
Light image sourcing
Template-based design
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£334 + VAT per month
Build momentum with a steady rhythm of engaging emails.
Includes four custom-written email newsletters per month and everything included within Lite, plus:
One additional content concept
Monthly performance overview with insights
Two rounds of revisions
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£524 + VAT per month
Make a greater impact with frequent, strategically managed email campaigns.
Includes eight custom-written email newsletters per month and everything included within Momentum, plus:
Two to three active newsletter concepts
Light audience segmentation
Enhanced monthly performance reporting
Campaign insights and recommendations
A bundle discount may be available when email marketing is combined with other services from The Local Marketing Company.
Frequently Asked Questions
Q: Why should my business use email marketing?
A: Email marketing gives your business a direct way to communicate with people who have chosen to hear from you. Unlike social media, your campaigns are not entirely dependent on changing algorithms or organic reach.
Regular emails can help your business stay visible, build trust, promote services and encourage previous customers to return.
Q: Do you only work with Mailchimp?
A: Our standard packages are designed around Mailchimp because it is accessible, reliable and suitable for many small and medium-sized businesses.
We may be able to work with other email marketing platforms depending on your existing setup and requirements.
Q: What can we include in our email campaigns?
A: Your campaigns could include company updates, educational content, new products, service reminders, special offers, event information, customer stories or seasonal messages.
We will recommend topics based on your business, audience and wider marketing objectives.
Q: Will I be able to approve emails before they are sent?
A: Yes. You will receive campaign drafts to review before they are scheduled or distributed. The number of revision rounds included will depend on your chosen package.
1. Consultation
We begin by learning about your business, current marketing activity, audience and objectives. We will also review your existing email marketing account, mailing list and any previous campaigns where access is available.
2. Account setup and onboarding
We agree the chosen package, complete the onboarding process and make sure we have access to the information and systems required to manage your campaigns. Where needed, we can also support the initial setup of your Mailchimp account, templates and basic audience structure.
3.Content planning
We develop a monthly content plan outlining the proposed campaign topics, key messages and planned send dates.This gives you an opportunity to review the direction of the campaigns before copywriting begins.
4. Campaign creation and approval
We write, design and format each email in line with your brand. Draft campaigns are then sent to you for review and approval before anything is scheduled.
5. Scheduling and distribution
Once approved, your emails are scheduled and sent to the relevant audience. Where appropriate, we can use basic segmentation to make campaigns more relevant to particular groups within your mailing list.
6. Performance monitoring
We monitor campaign performance, reviewing key measures such as email opens, link clicks and subscriber engagement. You will receive reporting appropriate to your chosen package, along with recommendations to help improve future campaigns and strengthen your overall email marketing activity.
The email marketing journey
